Responsible Retailing of Alcohol

Learning Outcomes

On completion of this course participants will be able to:

• Define what the “responsible sale” of alcohol means in the DF & TR industry
• Identify their obligations under the Code in relation to alcohol sales, promotions, and marketing
• Identify some profiles of customers that require extra care and attention
• Apply strategies for retailing responsibly at four key stages during a sale
• Engage in respectful conversations that promote positive outcomes

Who Should Enrol?

• All those involved in the sale of alcohol products in the DF & TR industry, including:
  • Retail professionals
  • Category vendors
  • Marketing partners
• Anyone wishing to develop their career in the DF & TR industry

Course Content

The Responsible Retailing of Alcohol course will cover the following topics:

Responsible Retailing of Alcohol in Duty Free and Travel Retail

• What responsible retailing of alcohol means in the DF & TR industry

What Are Our Obligations?

• Our responsibilities in promoting health, safety, and legal compliance in the sale, promotion, and marketing of alcohol

Customers Requiring Special Care and Attention

• Types of customers who require special consideration when handling an alcohol sale or conducting a sampling activity and how to interact with such customers

Preparing the Store and Conducting Sampling

• Setting up the store to promote responsible retailing
• Guidelines for preparing and conducting sampling activities

Responsible Retailing Across the Sales Process

• Strategies for handling the sale of alcohol products responsibly across the 4 key stages of the sale

Engaging in Respectful Conversations

• How to engage in respectful conversations that promote positive outcomes

Assessment

This course includes an integrated online assessment. Candidates must successfully complete the assessment to receive a Certificate of Completion.