Responsible Retailing of Alcohol

Overview

Retailers and category brand owners from across the globe came together in 2015 to create a voluntary Code of Conduct for the Responsible Sale of Alcohol Products in Duty Free & Travel Retail.

The industry specific Code of Conduct addresses the unique nature of alcohol sales in the highly regulated Duty Free and Travel Retail (DF & TR) channel.

The Responsible Retailing of Alcohol course equips learners with a strong understanding of responsible retailing as outlined in the Code.

It provides strategies for managing challenging situations to ensure positive outcomes, allowing learners to put the principles of the Code into practice while also improving their customer service skills.

Those taking the course will be ready to activate and promote respect, health, safety, and regulatory compliance when it comes to the sale, promotion, and marketing of alcohol.

Learning Outcomes

On completion of this course participants will be able to:

  • Define what the “responsible sale” of alcohol means in the DF & TR industry
  • Identify their obligations under the Code in relation to alcohol sales, promotions, and marketing
  • Identify some profiles of customers that require extra care and attention
  • Apply strategies for retailing responsibly at four key stages during a sale
  • Engage in respectful conversations that promote positive outcomes

Who Should Enrol?

  • All those involved in the sale of alcohol products in the DF & TR industry, including:
    • Retail professionals
    • Category vendors
    • Marketing partners
  • Anyone wishing to develop their career in the DF & TR industry

Course Content

The Responsible Retailing of Alcohol course will cover the following topics:

Responsible Retailing of Alcohol in Duty Free and Travel Retail

  • What responsible retailing of alcohol means in the DF & TR industry

What Are Our Obligations?

  • Our responsibilities in promoting health, safety, and legal compliance in the sale, promotion, and marketing of alcohol

Customers Requiring Special Care and Attention

  • Types of customers who require special consideration when handling an alcohol sale or conducting a sampling activity and how to interact with such customers

Preparing the Store and Conducting Sampling

  • Setting up the store to promote responsible retailing
  • Guidelines for preparing and conducting sampling activities

Responsible Retailing Across the Sales Process

  • Strategies for handling the sale of alcohol products responsibly across the 4 key stages of the sale

Engaging in Respectful Conversations

  • How to engage in respectful conversations that promote positive outcomes

Assessment

This course includes an integrated online assessment. Candidates must successfully complete the assessment to receive a Certificate of Completion.

Course info

  • Duration: 1 Hour
  • Language: English
  • Level: Short Course
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